Mobile Marketing: Reaching Your Audience on Mobile Devices
Smartphones are portable devices that use compelling marketing resources to engage users. People use their devices in shops, airports, residences, and other places. According to reports, 70% of mobile users spend an average of 4-5 hours daily on smartphones. becomes an effective strategy. Businesses, including those using shared Linux hosting, can leverage these advertising methods to reach their target audience efficiently.
Small businesses require a mobile marketing strategy to reach and engage with their smartphone-using customers and prospects. But that doesn’t mean you can leverage any strategy for mobile marketing. We have formulated some of the best measures to maximize the reach of on-the-go customers and prospects. Businesses can also enhance their digital presence by utilizing reliable hosting solutions like a VPS server, ensuring better performance and security for their online platforms.
What is Mobile Marketing?
Mobile marketing is an easy promotional strategy that sends messages to current and prospective smartphone customers. Mobile marketing utilizes unique mobile device hardware, software features, and techniques, including apps and push notifications. Location-based advertising and mobile search SEO have recently become prominent trends.
Popular Mobile Marketing Strategies
Connect With Loyal Customers via App-Based Marketing
Mobile apps consume human attention daily. From quick commerce to OTTs and navigation, smartphones are flooded with several apps. These apps have made our lives easier, and that is why smartphone users will spend 5.1 trillion hours on mobile apps in 2023.
Custom mobile apps engage users and build stronger relationships. For instance, Swiggy or Zomato runs loyalty programs or free pass features to customize buyers’ shopping experience. Also, they have incorporated gamification elements that provide engagement. It harnesses artificial intelligence to let consumers test makeup and leverages customer data to steer users toward products that likely appeal to them.
Connect with Customers via In-Game Mobile Marketing
Mobile games come under the sports genre, but are also a part of marketing. Many mobile sports apps operate on devices using the freemium model. Also, they display third-party brand ads during the game. Advertising in mobile games is lucrative and worthwhile. It helps you get your ads from engaged, enthusiastic mobile users.
Banner ads and video ads are popular options. On the one hand, banner ads are a suitable medium to increase brand awareness and spur interactivity. However, video ads are preferred because gamers get incentives to watch the content. It also increases the conversion potential later on.
Reach Nearby Customers With Location-Based Marketing
Location-based marketing is an effective mobile marketing strategy that allows consumers’ past or present locations to be fetched to customize ads. It helps close sales efficiently, and you can easily target high-value customers. The two most popular forms of location-based marketing are geofencing and geotargeting.
Organizations like Facebook and Snapchat use geofencing to push ads to consumers based on their location. For instance, if you’re in a city downtown, you might see an advertisement for a concert happening a few blocks away or for nearby bars and restaurants.
Use QR Codes
Quick Response (QR) codes are not just limited to payments. Today, it has become an essential marketing tool to deliver quick information. These scannable codes help you score more referral traffic and app downloads, email a receipt or menu, or display the business location.
They’re fast and easy to implement and can pack much information into one point of contact. Many marketers disagree with this mobile marketing strategy, but the rise of UPI payments contradicts their argument.
Use Mobile Search Ads
Google and mobile ads are similar and appear at the top of user’s search results. But the format and device are different. They provide businesses with immediate, measurable results that are of great value.
You will witness massive traffic if your content ranks at the top of Google searches. Mobile search ads boost the traffic count by placing your content at the front of the line in SERPs (Search Engine Result Pages). Thus, website owners enjoy higher click-through rates and more successful lead conversions.
Connect to Social Followers
For the most part, users experience and engage with social media ads on mobile devices. So, advertising on social media platforms is a fantastic place to grab attention among potential clients as they’re on the go. Select the platforms your target audience wants to be on and offer ads. However, according to DataReportal, video ads on YouTube see over 2.5 billion users a month, and ads on Facebook, Instagram, TikTok, and LinkedIn see a similar readership.
A good social media marketing strategy consists of the engagement of a large following. A way to do that is to post regularly on your company’s social media profiles. Having active social media enables you to connect and communicate with active audiences and keep the market feeding them effortlessly.
Wrapping it Up
Unlock the potential of mobile marketing with highly interactive apps. Connect with your customer base effectively through other activities like push notifications, SMS, etc. Mobile marketing will come up with plenty of immense opportunities where conducting branding and promotional activities will be easier. With this, customers can consolidate marketing efforts to plan, execute, and measure marketing campaigns in one place.
